Kin Fish 今鱼 – Thai Style Fish Soup Franchise | Affordable Everyday F&B Concept

Kin Fish · 今鱼 is a fresh and affordable Thai-style fish soup concept created for everyday dining.
 

Fish soup is a highly versatile meal suitable for all ages and all parts of the day — breakfast, lunch, dinner or supper. Kin Fish gives this familiar favourite a Thai twist with clear fish soup, Thai-style noodles, rice, porridge and signature dipping sauces.
 

Our fish is supplied fresh daily, with signature favourites including Red Grouper Fish Soup and our Mini Fish Hotpot.

The name Kin Fish · 今鱼 reflects our brand philosophy — “Kin” means eat in Thai, while “今” represents today/now, expressing a simple idea: eat fresh fish today.
 

Key Selling Points

🐟 Fresh Fish Supplied Daily – Quality seafood and freshness at the heart of the concept.
🇹🇭 Distinctive Thai Style – Familiar fish soup differentiated with Thai-inspired flavours and accompaniments.
🍲 Everyday Food Concept – Suitable for breakfast, lunch, dinner and supper.
👨‍👩‍👧‍👦 Broad Mass-Market Appeal – Suitable for customers across different age groups.
💰 Affordable Positioning – Designed as an everyday meal with repeat-purchase potential.
🏪 Hawker & Food Court Friendly – Concept designed for compact, high-traffic F&B locations.
📋 Standardised Operations – Recipes, menu and operating SOPs can be replicated across outlets.
 

Fresh. Affordable. Thai-Inspired. Built for Everyday Dining.